Choose the right follow-up email
Choose the stage that fits what happened. These are separate situations, rather than eight messages to send in order. Fill brackets from website findings, call notes or the proposal.
Keep the same thread while the topic stays the same. Use the cold email templates for first contact. After a call, record the agreed next step before choosing a message.
Keep your business name, mailing address and a way to stop future emails. When sending from Attunr, omit the template footer; it adds your address and unsubscribe link.
Only recap what actually happened
Mention calls, proposals and actions only when they happened. A page visit doesn’t prove interest. With no reply, add a useful detail and make declining easy.
No reply to your first email
I sent a note about [Specific finding] on [Page name]. I’d suggest [Suggested fix] to help visitors [Customer action].
Would a screenshot help?
[Your name]
[Your business name], [Your mailing address]
Not the right time? Reply “stop” and I won’t email again.
Wait a few days, then explain the fix in the same thread. Add something useful instead of asking whether they saw the email.
Add one new finding
I rechecked [Page name] and found [New verified finding] where visitors try to [Customer action]. Here’s the screenshot:
[Screenshot link]
Would you like to change that for [Business name]?
[Your name]
[Your business name], [Your mailing address]
Not the right time? Reply “stop” and I won’t email again.
Use only a checked new issue, such as an old enquiry link. If you have nothing useful to add, wait.
After recorded pitch page activity
The page I sent shows [Specific finding] where it happens on your site. I’d start with [Small fix].
Here’s the link again: [Pitch page link]
Would a short walkthrough help?
[Your name]
[Your business name], [Your mailing address]
Not the right time? Reply “stop” and I won’t email again.
Use after pitch activity with no reply. Eligible tracking excludes teammates and Quebec leads. Recorded visits don’t identify readers.
After a meeting or sales call
Thanks for talking today. You said [Their priority] matters most, but [Current obstacle] is getting in the way.
I’ll send [Your agreed deliverable] by [Agreed day]. You’ll check [Their agreed action] with [Person involved].
Have I got that right?
[Your name]
[Your business name], [Your mailing address]
Not the right time? Reply “stop” and I won’t email again.
Take agreed actions from your notes. If none were agreed, suggest a next step. Don’t assign work the owner didn’t accept.
After sending a proposal
Here’s the proposal we discussed: [Proposal link]
It covers [Agreed scope], starting with [Main deliverable]. It excludes [Excluded work].
Does that match what we agreed?
[Your name]
[Your business name], [Your mailing address]
Not the right time? Reply “stop” and I won’t email again.
Send after discussing the work. If a review call is agreed, include its day and time instead of another request.
A proposal unsigned after a week
Where do things stand with the [Project] proposal from last week?
[Proposal link]
It covers [Their main priority]. We can discuss scope or timing changes.
What do you need to decide?
[Your name]
[Your business name], [Your mailing address]
Not the right time? Reply “stop” and I won’t email again.
Check status first and use any agreed review date. Otherwise, wait about a week. If signed, take the agreed next step instead.
Check back in a few months
In [Month], you asked me to check back now about [Website priority]. I rechecked [Page name] and found [Current verified finding].
Is that still something you want to work on?
[Your name]
[Your business name], [Your mailing address]
Not the right time? Reply “stop” and I won’t email again.
Use only when asked to return later, and recheck the site first. An opt-out isn’t permission to try again months later.
The polite last email
I haven’t heard back about [Specific topic], so I’ll stop following up after this note. Reply here if you want to revisit it.
Is it best to leave this for now?
[Your name]
[Your business name], [Your mailing address]
Not the right time? Reply “stop” and I won’t email again.
Send last, then remove later reminders. Avoid invented deadlines or guilt. If they already opted out, send nothing further.
Four emails over two weeks
Use this schedule for unanswered outreach. Recaps and proposals follow their own timing. Use an agreed date whenever the owner provides one.
- 01
Day one: send the first note
Share one checked finding and question. Save the email so the next builds on it. Don’t send another that day.
- 02
Day four: explain the fix
With no reply, offer an easy next step such as a screenshot. Skip this if they answered.
- 03
Day eight: add one detail
Add a checked finding, or use the pitch activity follow-up instead. Choose one rather than sending both.
- 04
Day fourteen: close the loop
Send the final note and end the run. Answer later replies yourself, without resuming the old sequence.
Follow what the owner said
Answer the actual concern: launch timing, a partner’s review or another priority. Send a shareable recap when useful. Cut template lines that don’t fit and ask one question.
On paid plans, connect a mailbox and enable autopilot for an email sequence in Attunr. Detected replies stop runs; detection depends on mailbox sync.
Use the website proposal template for the scope itself. Match your email’s scope and next step to the version they can sign.
Save the follow-ups you use
Save reusable emails and call notes in Attunr. Start free with no card. Choose a paid plan when you need sequence sending.