Start with jobs and capacity
Ask what work the owner wants before discussing search. Better inquiries, fewer unsuitable calls and steadier demand are different goals.
Jo owns fictional Linden Plumbing in Bellford and wants planned bathroom work. Emergency calls already keep the phone busy. ‘More traffic’ may bring attention Jo doesn’t want.
Ask where good jobs come from, who answers and whether there’s spare capacity. If new calls go unanswered, address that first. Recommend what fits instead of forcing your package.
Find a gap worth discussing
Search a trade, service and town beyond the business name. For Linden, try bathroom plumbing in Bellford. Save the phrase, date, location context and firms appearing ahead.
Compare those plumbers’ pages with Linden’s. Check bathroom details, coverage and the phone inquiry route. Linden may only have a general service page.
Treat results as a snapshot. One search doesn’t prove poor visibility everywhere. Check findings with the owner and refer work outside your expertise.
Explain what you checked
Use plain observations before technical terms. ‘I saw other firms before your page for bathroom plumbing in Bellford’ gives context. Ask whether Jo wants that work.
Repeat a slow phone load before mentioning it. Describe the wait or difficulty reaching contact buttons. Revenue claims need the owner’s records.
Missing service and town details? Ask how customers check coverage. Recommend real service, project and location detail instead of nearly identical town pages.
Keep the first audit short
Give Jo a one-page audit before a short meeting. Save deeper checks for agreeing a responsible scope.
Goal and search checked
Start with ‘more suitable bathroom project inquiries’. Save the service-and-town phrase, date and search context. Label it a snapshot, without suggesting a complete ranking history.
Three visible findings
Show the search screenshot, missing service detail and phone contact steps. Explain the evidence and uncertainty. Leave out unrelated technical warnings.
First useful changes
Suggest real bathroom project details, clearer Bellford coverage and an easier inquiry route. Connect each change to Jo’s goal. Check what the current site supports.
Question and next step
Ask which bathroom jobs Jo wants and how they’re identified now. Offer a walkthrough to agree on further checks. The audit starts the discussion.
Separate site checks from search
Attunr combines public pages, a homepage grade, phone view and PageSpeed check. Its before-you-call card shows up to three main problems. Each has evidence and uncertainty.
The site check doesn’t run a search. Save search comparisons separately with their sources. Blocked or unfinished checks don’t prove a broken site.
Read the website audit feature limits. Linden’s hidden inquiry route gives you a question. It doesn’t reveal earnings or future project numbers.
LoadingPlumbing for homes in Bellford- 1Bathroom work needs clearer service detail
- 2Inquiry route hidden below service text
- 3Check crowded buttons on a phone
SCORE
Call about suitable jobs
This opening uses the finding to ask about demand. It leaves room for Jo to say the service isn’t a priority.
- You
Hi Jo, I’m Sam from Fieldlight Studio. Is now okay for a short question about the bathroom work on Linden’s site?
- Them
What do you want to know?
- You
Other local firms appeared before your page for bathroom plumbing in Bellford. Is planned bathroom work something you want more inquiries about?
- Them
Yes, but I don’t need more emergency calls.
- You
Your site groups those services together. I have suggestions for explaining bathroom work more clearly. Would a short look help?
Already buying ads? Ask which inquiries they bring. An ad budget doesn’t prove dissatisfaction with search or the current agency.
Show the owner your evidence
Show the saved search and compared pages. Explain what customers learn and which changes fit Jo’s desired jobs. Avoid turning it into a score contest.
Attunr pitch pages show findings, fixes and screenshots when capture works. Search comparisons and phone loading evidence depend on successful checks. Review the page against your notes.
A screenshot and explanation can also help Jo discuss the work with a partner. See pitch pages. Keep written suggestions when capture or search checks fail.
Agree on timing and expectations
Plan SEO over months without promising rankings, result dates or call numbers. Separate delivery dates you control from hoped-for search changes. Agree when to review and reconsider.
Price a clear scope
Ask what remains from a suitable bathroom job after delivery costs. Use Jo’s figures to discuss how much work covers your fee. Label the calculation a planning assumption.
Specify pages, research, technical fixes, content input, measurement and reviews. Separate initial and ongoing work. List Jo’s duties, including photos, service details and factual approval.
If the cost doesn’t fit, offer a smaller useful scope or decline. Make reduced work explicit. Keep promises aligned with delivery.
Prepare your next SEO conversation
Start free without a card. The free plan includes five site checks and two pitch pages a month for prospects you want to understand.
Send a clear recap
Replace brackets and match the call’s scope. This recap doesn’t replace the full agreement. Try the follow-up email templates for other situations.
You said the priority is [Type of work], rather than [Work they don’t need].
Here’s the one page audit we discussed: [Audit link]. The first work I suggest is [Specific changes]. We still need to check [Open question] before agreeing the scope.
Search progress takes time. We’ll agree delivery dates for the work and review [Business measure] alongside search visibility.
Our next conversation is [Day, time and time zone], with [People joining].
[Your name]
Report work and business signals
Save starting search screenshots and relevant site measurements. Agree how the business records suitable inquiries. Explain your sources and any tracing limits.
Separate bathroom inquiries from emergencies where records allow. Report completed work, search changes, inquiries and unanswered questions. Discuss ranking changes in that wider context.
Explain slow progress, checks made and proposed next steps. Say when a call can’t be traced to search. A call after a page change doesn’t prove SEO caused it.
Keep sales steps separate from delivery promises. The SEO agency guide explains the product’s sales role. Agree your own client reporting sources and routine.