What do roofing companies usually pay an agency for?
Roofers may buy websites, search help or ads. Some want help showing customer feedback. Ask which inquiries they need.
NICHE · ROOFERS
How to win roofing companies as clients
Find roofing website gaps you can show. Use a short call, a pitch page and four follow-ups to discuss the work the owner wants.
Free plan. No card needed. No expiry.
summitridgeroofing.com8.7 s
Summit RidgeHome · About · Services · ContactCall: 555.01482
LoadingRoofing done right since 19961Call for a free estimate3
★★★★☆4
Roof repairReplacementGutters
© 2013 Summit Ridge5
BEFORE YOU CALLSummit Ridge RoofingColumbus, OH
- 1Loads in 8.7 s on a phone
- 2Phone number isn’t tap to call
- 3No way to ask for an estimate online
- 4Google reviews aren’t on the site
- 5Footer still says 2013
88FIT
SCORE
SCORE
- 5 checks
- per month on Free, before you call
- 2 pitch pages
- per month on Free, made from a prospect’s site
- No card
- start with the free plan
01 /WHY ROOFERS
Why roofers make good clients
Roofing jobs can be valuable, but ask about margins and capacity. A missing phone link gives you an opening without proving lost jobs.
Lead with one checked finding. Ask when the owner handles website decisions away from jobs.
02 /WHAT TO LOOK FOR
Six roofing website gaps
Slow on a phone
Large photos can delay phone contact details. Check loading evidence before reporting a speed problem.
No tap to call
Tap the image or plain-text number yourself. Show where a call link is missing.
No estimate request
“Free estimates’ leads only to a number. Ask whether an estimate form would help homeowners browsing at night.
Reviews missing from the site
Ask which approved Google reviews could sit beside the estimate link. Visitors may miss feedback elsewhere.
Dated pages and photos
Old copyright years and stock photos can leave buyers unsure. Ask about current jobs and photos the owner can share.
Unclear town coverage
One Contact page may leave coverage unclear. Suggest useful town details, with the owner’s approval. Don’t promise a search position.
03 /FIND THEM
Find the roofers worth calling
Enter roofer and a town in a market scan. Attunr finds and grades websites from a limited Brave search sample.
Confirm website gaps, then ask about workload and priorities. Don’t assume every roofer needs marketing.
MARKET SCAN
roofers in Columbus, OH
BusinessFound inSiteFit
Peak Line RoofingStrong site already4 of 4 searchesA22
Summit Ridge RoofingSlow, no tap to call4 of 4 searchesD88
Buckeye Roof & GutterNo online estimate3 of 4 searchesC71
Hilltop Roofing Co.Not secure3 of 4 searchesF64
Crestline Exteriors2 of 4 searchesB40
Best lead: Summit Ridge RoofingFound by customers, let down by the site
04 /THE FIRST CALL
Start with one website finding
Name one finding, ask a question and listen.
- You
Hi, is this Dana? It’s Sam from Upline. Summit Ridge’s site has a phone link I couldn’t use. Got a minute?
- Them
We’re pretty busy. What is it?
- You
My phone test took about nine seconds, and the header number wasn’t tap to call. Do jobs come through search or word of mouth?
- Them
Mostly word of mouth, honestly.
- You
Referred homeowners may look you up too. Can I send a page showing what I found? What’s the best email?
Ask about a specific finding the owner can check.
05 /OBJECTIONS
Answer the owner’s concern
01
“We get enough work”
Ask where the work comes from and whether referred homeowners use the site. Respect a full schedule.
02
“We have a website provider”
Offer the finding for their provider to review. Ask whether they want help with a specific task.
03
“Send me some information”
Send a pitch page about the finding you discussed. Recorded visits can guide follow-up, but don’t identify the reader.
04
“It’s too expensive”
Ask what a suitable job is worth and what budget fits. Don’t equate extra calls with signed roofing jobs.
06 /AFTER THE CALL
Send the finding after your call
SubjectWhat I found on [Business name]’s website
Hi [First name],
Thanks for talking. Here are the findings and suggested fixes:
[Pitch page link]
My phone test took about [Load time] seconds. I’d confirm that result and add a tap to call link first.
Would a 15 minute walkthrough help? Choose a time on the page.
[Your name]
[Your phone]
Thanks for talking. Here are the findings and suggested fixes:
[Pitch page link]
My phone test took about [Load time] seconds. I’d confirm that result and add a tap to call link first.
Would a 15 minute walkthrough help? Choose a time on the page.
[Your name]
[Your phone]
Save this in Attunr. Supported placeholders fill lead and sender details; replace the other bracketed examples yourself.
07 /FOLLOW UP
Four touches over two weeks
Enable paid autopilot and mailbox sending for sequence emails. You make calls; detected replies can stop the run.
Detection depends on inbox sync. Pitch tracking excludes teammates and Quebec leads. Screenshots appear only when capture succeeds.
- 01
Day 1: call and send
Call. Then send the email with the pitch page.
- 02
Day 3: check the finding
If they opened the page, call. If not, send a short note with one finding.
- 03
Day 7: share a review example
Share a useful example, such as reviews on a nearby roofer’s site.
- 04
Day 14: ask about timing
Ask if it’s a no for now. Agree whether to return later.
Find a roofing website to check
Run a free market scan. No card needed.
QUESTIONSQ1 Q2 Q3 Q4 Q5
Good to know
Is roofing a good niche for a new agency?
It can fit if you understand roofing and can reach owners. Ask about budget and capacity. Start with a checked finding.
How do I find roofing companies to call?
Search for roofer plus a town. A market scan finds and grades websites. Read the results and confirm the issue yourself.
When is the best time to call a roofer?
Ask when the owner handles business calls away from roofing jobs. Early or late may suit them better. Follow their preference.
What should I send after the first call?
Send a pitch page about the finding you discussed. It uses their website and offers a contact or booking route. Anyone with the link can open it.
START FREE
Pick a niche. Find your first ten
Type a trade and a town into a market scan and see whose website lets them down.
Free plan. No card needed. No expiry.