How do I get my first dental marketing client?
Find a missing booking link or new patient answer. Ask the manager whether it matters now. Offer a small project that fits.
NICHE · DENTISTS
Win dental practices as marketing agency clients
Check new patient information, office hours and booking links. Show the practice manager one missing answer, then agree a small website task.
Free plan. No card needed. No expiry.
willowcourtdental.com
Willow CourtHome · About · Services · ContactCall: 555.014842
LoadingA neighbourhood dental practiceMeet our team1
★★★★★
General dentistryNew patientsEmergency visits3
© 2019 Willow Court
BEFORE YOU CALLWillow Court DentalKingston, ON
- 1No visible appointment request link
- 2New patient details sit inside a hidden submenu
- 3Office hours are missing from the contact page
- 4Emergency appointment contact is hard to find
88FIT
SCORE
SCORE
- Town search
- find practice websites in one town
- Site checks
- see booking and phone layout findings
- Pitch pages
- share findings from the practice’s public site
01 /WHY DENTISTS
Answer new patient questions
New patients compare office hours, payment details and ways to contact reception. Clear answers support the route to an appointment.
Ask whether they accept new patients and which appointments they want to feature. The manager may want fewer repeated reception questions rather than more inquiries.
Family practices and service-focused offices need different examples. Let the dentist approve treatment wording. Ask the practice to check advertising claims with its professional body.
02 /WHAT TO LOOK FOR
Six dental website checks
Unclear booking route
Try the appointment route on your phone. Distinguish a request, a confirmed slot and a phone call. Ask reception how it confirms appointments.
Buried new patient details
Check whether new patients are welcome and what happens next. Ask which questions reception repeats. Start by answering those.
Unclear insurance and payment details
Use practice-approved insurance and payment wording. Don’t imply that everyone has coverage or access to a payment arrangement.
Hidden emergency appointment details
Confirm whether emergency visits are offered, including hours and contact details. Check website wording without giving symptom advice.
Awkward phone layout
Check whether team photos or booking overlays hide contact details. Review phone and speed evidence. Delays don’t prove lost appointments.
Conflicting office hours
Compare homepage and contact hours. Ask which are current and who will maintain them after the project.
03 /FIND THEM
Find one new patient gap
Try new patient dentist in Kingston in a market scan. Attunr finds and grades websites. Check each practice’s services, location and contact details yourself.
Willow Court and the other examples are made up. A missing request link prompts a question; it doesn’t prove lost appointments. Ask whether phone booking is preferred.
MARKET SCAN
new patient dentist in Kingston, ON
BusinessFound inSiteFit
Lakeshore Grove DentalClear new patient route4 of 4 searchesA23
Willow Court DentalAppointment request unclear4 of 4 searchesD88
Elmstone Family DentalHours hard to find3 of 4 searchesC66
Harbour Lane DentalNew patient page buried3 of 4 searchesB42
Best lead: Willow Court DentalFound by customers, let down by the site
04 /THE FIRST CALL
Respect the reception team’s time
Ask who handles website decisions. Describe a visitor’s question without asking reception to discuss anyone’s care.
- You
Hi, it’s Remy from Pagehouse Studio. Willow Court’s new patient page lacks an obvious appointment request. Who handles the website?
- Them
Our practice manager does. We usually book by phone anyway.
- You
Would clearer booking help, or does the manager mainly want fewer repeated questions at reception?
- Them
We answer a lot of questions about hours and insurance before people book.
- You
Can I send the manager a page showing where hours and insurance answers are hard to find? Which business email should I use?
05 /OBJECTIONS
What dental teams may ask you
01
“We have a dental marketing company”
Share the finding for their team to review. Ask whether its scope includes phone navigation and new patient details. Don’t dismiss its dental knowledge.
02
“We’re not accepting new patients”
Ask whether existing patients need clearer hours or details. If no task is needed, respect their full schedule.
03
“Have you worked with dentists?”
Show relevant work and explain your experience honestly. List the approvals you need, with treatment wording reviewed by the practice.
04
“Can you promise more bookings?”
Offer specific tasks and a review of appointment requests. Reception capacity and available slots affect bookings. Avoid patient or revenue promises.
06 /AFTER THE CALL
Send the manager one finding
SubjectNew patient questions on [Practice name]’s website
Hi [First name],
Your team mentioned repeated questions about hours and insurance before booking. Here’s the page I offered:
[Pitch page link]
Those answers were hard to find on my phone. I’d clarify the new patient route using details your team supplies and approves.
Could we review that route before I write a scope?
[Your name]
[Your phone]
Your team mentioned repeated questions about hours and insurance before booking. Here’s the page I offered:
[Pitch page link]
Those answers were hard to find on my phone. I’d clarify the new patient route using details your team supplies and approves.
Could we review that route before I write a scope?
[Your name]
[Your phone]
Keep the pitch page about the public website. Keep patient records out of agency sales conversations.
07 /FOLLOW UP
Let the manager guide follow-up
Use business contact details and the manager’s requested next step. Enable paid autopilot and connected mailbox sending for emails. You make calls; detected replies can stop a run.
- 01
Day 1: send the finding
Address the manager and repeat reception’s question. Send the public page finding without requesting patient examples or appointment records.
- 02
Day 3: confirm the approver
Confirm who approves office details and service descriptions. Use the manager’s suggested review time instead of repeatedly calling reception.
- 03
Day 7: define one first job
List new patient details and contact links. Agree how the practice will assess requests in its own records afterward.
- 04
Day 14: ask whether to proceed
Ask whether they want a scope or prefer to pause. Save whose approval is needed for a quote.
Find a dental website question to answer
Start free with a local practice search and a website check. No card needed.
QUESTIONSQ1 Q2 Q3 Q4 Q5
Good to know
What should dentists ask an agency before hiring it?
Bring real examples, fees, approval duties and a way to judge progress. Explain your role without promising patients or revenue.
What can I measure for a dental website project?
Check contact links and let the practice assess appointment requests in its own records. Keep requests, confirmed bookings and attendance distinct.
Should I offer a particular dental service page?
Confirm the service is a priority and the practice can approve the wording. Start with visitor questions and booking steps. Leave treatment claims to the practice.
Does a dental practice need an agency or a freelancer?
Match skills to the work, budget and approvals. A freelancer may suit one page. Larger projects may need several skills and one contact for questions.
START FREE
Pick a niche. Find your first ten
Type a trade and a town into a market scan and see whose website lets them down.
Free plan. No card needed. No expiry.